Oberpollinger Department Store

The design philosophy of Gonzalez Haase AAS is to integrate art and design to create spaces that are both functional and aesthetically valuable. They used this philosophy in their concept store for Andreas Murkudis, creating easily identifiable and clear spaces through simple lighting and low-cost materials such as rubber and aluminum. These elements combine to form a simple and modern design language that expresses a high degree of sophistication in shape, construction and color, while also reflecting the characteristics of Berlin, so it is known as "Berlin". style".

In the booth design, the use of lights and volumes not only divides the space, but also enhances the layering and visual impact of the space. In the children's clothing area, by changing the color and material of the floor and setting up a white metal mesh ceiling, a completely different environment is created from the adult area. The materials have changed from rubber and aluminum to Swiss pine and cork, and the packaging materials of the columns have also changed from red and blue mirror materials to more natural and warm materials. These changes not only affect the visual effect of the space, but also change the way people use it. The feeling in this space.

The design process of Gonzalez Haase AAS is a step-by-step process. They first study the environment and main body of the building, and then remove unnecessary components to simplify the space and obtain a pure state. In this state, light becomes a key element that divides and defines the space, as important as the supporting structure.

Finally, designers choose materials and colors for booths, partitions and furniture, and these choices are based on the final step in designing the entire space. In the final result, the elements of each area are stripped of their own identity and become part of the physical spatial grid, forming a three-dimensional collage that is as much a work of art as a retail space.